We work with you for seven days, testing assumptions with potential buyers to find the true potential of your ideas.
At New Socks, we believe every idea deserves a chance. Before blindly launching a product or brand, it's important to understand your market, find your unique values and test your ideas with the right audience.
Even the best one-man bands need support. We tailor our programme to suit the individual, ensuring you get the most out the 7 days.
You have your idea, you've set up your company and you know that the first months are key, we save you valuable time and get you answers, fast.
Your business may be well versed in all things tech but sometimes, a new idea needs a new plan. We work with large corporations to innovate at speed.
You only get one chance to impress your customers or potential investors. A well researched and well presented idea puts you one step ahead.
In just seven days, we define your brand, analyse your market, produce a prototype, test it with real users and deliver your results.
One day
Before launching a new product or service, it's essential to understand your brand values, your positioning and customers.
We start the programme with a 1-day brand workshop to deep-dive into your existing or new business and provide you and your team with a brand anthem.
One day
Based on the findings we conclude from the brand workshop, we conduct multiple interviews to get an accurate sense of your potential market.
Our findings then influence whom we invite along to user test your prototype in the next phase of the programme.
Four days
If you are a single entrepreneur, our experienced team will work with you to define and build a digital product ready for user testing in just 4 days.
If you're part of a larger team, we run a 4-day Design Sprint, where with our guidance, you design your product and we turn it into a prototype ready for user testing.
One day
All of our findings from the seven days go into a detailed pack, which you can use to decide on next steps for your idea or to pitch to investors.
If you already have investors and need a partner to help realise your product, our technical engineers can work with you to develop the perfect solution.
Everything we cover over the seven-day programme will be packaged up for you. Our designers create a detailed presentation pack and you will have access to all prototypes and user test results.
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